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Management

Spa Managers

Also called: Guest Experience Director, Massage Department Manager, Spa Director, Spa Operation Manager

US median pay

$69,770

per year, 2025

Job growth 2025–35

+6.2%

faster than average

Openings a year (US)

2,000

25,500 employed

Typical entry education

High school diploma or equivalent

Preparation 3/5 · Medium preparation

What this job is

Plan, direct, or coordinate activities of a spa facility. Coordinate programs, schedule and direct staff, and oversee financial activities.

What they do day to day

  • Respond to customer inquiries or complaints.
  • Perform accounting duties, such as recording daily cash flow, preparing bank deposits, or generating financial statements.
  • Coordinate facility schedules to maximize usage and efficiency.
  • Assess employee performance and suggest ways to improve work.
  • Monitor operations to ensure compliance with applicable health, safety, or hygiene standards.
  • Verify staff credentials, such as educational and certification requirements.
  • Check spa equipment to ensure proper functioning.
  • Establish spa budgets and financial goals.
  • Recruit, interview, or hire employees.
  • Develop staff service or retail goals and guide staff in goal achievement.

Skills and knowledge that matter most

Skills

  • Social Perceptiveness4.0/5
  • Coordination4.0/5
  • Service Orientation3.9/5
  • Management of Personnel Resources3.9/5
  • Judgment and Decision Making3.9/5
  • Time Management3.8/5
  • Instructing3.6/5
  • Systems Evaluation3.5/5

Knowledge

  • Customer and Personal Service5.0/5
  • Sales and Marketing4.8/5
  • English Language4.7/5
  • Administration and Management4.4/5
  • Education and Training4.2/5
  • Administrative3.8/5

Importance rated by people working in the job (1 = not important, 5 = extremely important).

Education and preparation

Preparation level 3 of 5 — Medium preparation. Usually vocational training, an associate's degree or an apprenticeship.

Typical entry education (BLS): High school diploma or equivalent, plus less than 5 years of related work experience.

Who this job suits

Mostly Enterprising

Leading, persuading and starting things

Conventional

Organising data, details and procedures

Social

Helping, teaching and caring for people

Based on the Holland (RIASEC) interest profile for this occupation.

Job titles you'll see in postings

Guest Experience DirectorMassage Department ManagerSpa DirectorSpa Operation ManagerSpa Operations Manager (Spa Ops Manager)Spa Supervisor