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Arts, Design, Media & Sports

Writers and Authors

Also called: Advertising Copywriter, Advertising Writer, Author, Content Marketing Writer

US median pay

$76,910

per year, 2025

Job growth 2025–35

-0.3%

declining

Openings a year (US)

11,900

140,300 employed

Typical entry education

Bachelor's degree

Preparation 4/5 · Considerable preparation

What this job is

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

What they do day to day

  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Present drafts and ideas to clients.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
  • Vary language and tone of messages based on product and medium.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.

Skills and knowledge that matter most

Skills

  • Time Management3.8/5
  • Judgment and Decision Making3.1/5
  • Complex Problem Solving3.1/5
  • Social Perceptiveness3.0/5
  • Persuasion3.0/5
  • Coordination2.9/5
  • Negotiation2.8/5
  • Service Orientation2.6/5

Knowledge

  • English Language5.0/5
  • Communications and Media4.4/5
  • Administrative3.2/5
  • Sales and Marketing3.0/5
  • Computers and Electronics3.0/5
  • Customer and Personal Service2.9/5

Importance rated by people working in the job (1 = not important, 5 = extremely important).

Education and preparation

Preparation level 4 of 5 — Considerable preparation. Usually a bachelor's degree and several years of related experience.

Typical entry education (BLS): Bachelor's degree.

Who this job suits

Mostly Artistic

Creating, designing and self-expression

Enterprising

Leading, persuading and starting things

Conventional

Organising data, details and procedures

Based on the Holland (RIASEC) interest profile for this occupation.

Job titles you'll see in postings

Advertising CopywriterAdvertising WriterAuthorContent Marketing WriterCopywriterFreelance CopywriterFreelance WriterSearch Engine Optimization Copywriter (SEO Copywriter)Web Content WriterWriter