Arts, Design, Media & Sports
Writers and Authors
Also called: Advertising Copywriter, Advertising Writer, Author, Content Marketing Writer
US median pay
$76,910
per year, 2025
Job growth 2025–35
-0.3%
declining
Openings a year (US)
11,900
140,300 employed
Typical entry education
Bachelor's degree
Preparation 4/5 · Considerable preparation
What this job is
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
What they do day to day
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Present drafts and ideas to clients.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Vary language and tone of messages based on product and medium.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
Skills and knowledge that matter most
Skills
- Time Management3.8/5
- Judgment and Decision Making3.1/5
- Complex Problem Solving3.1/5
- Social Perceptiveness3.0/5
- Persuasion3.0/5
- Coordination2.9/5
- Negotiation2.8/5
- Service Orientation2.6/5
Knowledge
- English Language5.0/5
- Communications and Media4.4/5
- Administrative3.2/5
- Sales and Marketing3.0/5
- Computers and Electronics3.0/5
- Customer and Personal Service2.9/5
Importance rated by people working in the job (1 = not important, 5 = extremely important).
Education and preparation
Preparation level 4 of 5 — Considerable preparation. Usually a bachelor's degree and several years of related experience.
Typical entry education (BLS): Bachelor's degree.
Who this job suits
Mostly Artistic
Creating, designing and self-expression
Enterprising
Leading, persuading and starting things
Conventional
Organising data, details and procedures
Based on the Holland (RIASEC) interest profile for this occupation.