Management
Advertising and Promotions Managers
Also called: Account Executive, Ad Accounts Executive (Advertising Accounts Executive), Ad Director (Advertising Director), Ad Manager (Advertising Manager)
US median pay
$133,660
per year, 2025
Job growth 2025–35
-3.7%
declining
Openings a year (US)
2,300
33,200 employed
Typical entry education
Bachelor's degree
Preparation 4/5 · Considerable preparation
What this job is
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What they do day to day
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Analyze the effectiveness of marketing tactics or channels.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
Skills and knowledge that matter most
Skills
- Social Perceptiveness3.9/5
- Judgment and Decision Making3.9/5
- Coordination3.8/5
- Complex Problem Solving3.8/5
- Time Management3.6/5
- Systems Evaluation3.4/5
- Systems Analysis3.4/5
- Persuasion3.4/5
Knowledge
- Sales and Marketing4.7/5
- English Language4.7/5
- Communications and Media4.6/5
- Administration and Management4.5/5
- Customer and Personal Service4.5/5
- Administrative3.9/5
Importance rated by people working in the job (1 = not important, 5 = extremely important).
Education and preparation
Preparation level 4 of 5 — Considerable preparation. Usually a bachelor's degree and several years of related experience.
Typical entry education (BLS): Bachelor's degree, plus less than 5 years of related work experience.
Who this job suits
Mostly Enterprising
Leading, persuading and starting things
Conventional
Organising data, details and procedures
Artistic
Creating, designing and self-expression
Based on the Holland (RIASEC) interest profile for this occupation.