Business & Finance
Search Marketing Strategists
Also called: Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant
US median pay
$78,760
per year, 2025
Job growth 2025–35
+7%
faster than average
Openings a year (US)
82,000
952,700 employed
Typical entry education
Bachelor's degree
Preparation 4/5 · Considerable preparation
What this job is
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
What they do day to day
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Skills and knowledge that matter most
Skills
- Complex Problem Solving3.9/5
- Judgment and Decision Making3.8/5
- Systems Evaluation3.4/5
- Systems Analysis3.4/5
- Persuasion3.2/5
- Coordination3.2/5
- Time Management3.1/5
- Instructing3.1/5
Knowledge
- Sales and Marketing4.6/5
- Computers and Electronics4.3/5
- English Language4.3/5
- Communications and Media3.9/5
- Mathematics3.5/5
- Customer and Personal Service3.0/5
Importance rated by people working in the job (1 = not important, 5 = extremely important).
Education and preparation
Preparation level 4 of 5 — Considerable preparation. Usually a bachelor's degree and several years of related experience.
Typical entry education (BLS): Bachelor's degree.
Highest education of people in this job:
- Bachelor's degree48%
- Associate's degree22%
- Some college17%
Who this job suits
Mostly Enterprising
Leading, persuading and starting things
Conventional
Organising data, details and procedures
Investigative
Ideas, research and solving problems
Based on the Holland (RIASEC) interest profile for this occupation.